A large European retailer opened its first U.S.-based store in Summer 2017. By the end of 2018, they were slated to open around 75 stores total. Coming into the U.S. meant coming into a hyper-competitive market and as a result, this retailer had to ensure its stores were heavily marketed and easy to find. Developing a website and native application made it easy for users to research, locate, and navigate to their nearest store.
During May 2018 as part of an overall principle to focus on efficiency and continuous iteration, Roarista implemented changes that affected the design and navigation around stores within the native app. These changes allow users to find stores in a few ways:
Research and employ 6 Google Places APIs to create improved searching, plotting, and navigating to stores
Implement design enhancements to highlight important store information on primary search result cards
Collect customized data to analyze the effect of web and native application changes on business goals
Search by latitude and longitude: The apps can supply the API with a latitude and longitude. In return the API returns nearby stores. This is used by the apps when executing “search near me” queries.