Large retailers seeking to open multiple stores can be slated to open in a fairly short period of time. Especially international retailers coming into the U.S. which means they are entering a hyper-competitive market. Developing a website and native application makes it easy for users to research, locate, and navigate to the nearest store.
The focus on efficiency and continuous iteration cannot be overstated, Roarista implements changes that affect the design and navigation around retail stores within the native app. These changes allow users to find stores in a few ways:
Research and employ Google Places APIs to create improved searching, plotting, and navigating to stores
Implement design enhancements to highlight important store information on primary search result cards
Collect customized data to analyze the effect of web and native application changes on business goals
Search by latitude and longitude: The apps can supply the API with a latitude and longitude. In return, the API returns nearby stores. This is used by the apps when executing “search near me” queries.